How the union of business strategy, innovation, and customer value can create a successful and sustainable product portfolio. Value Innovation Portfolio VIP Management shows how the union of business strategy, innovation, and customer value can create a successful and sustainable product portfolio.
The book offers a new approach to product portfolio management and innovation that uses customer value as the key predictor of success, explaining how changing the focus of portfolio management from financial metrics to customer value can help companies identify innovations that both delight customers and drive sustainable profitability and growth.
By putting aside financial data and giving more weight to customer value data when making product portfolio decisions, companies can identify products with the potential to delight customers—and improve financial performance. VIP Management shows you how. Get BOOK. Value Innovation Portfolio Management. This proven approach to product portfolio management and innovation uses customer value as the key predictor of success picks up where "Blue Ocean Strategy" leaves off. It illustrates how changing the focus from financial metrics to customer value can help companies identify innovations that both delight customers and drive sustainable.
One factor is implementing more disciplined governance. We identified 12 key governance rituals companies are practicing to effectively govern innovation. Companies that govern innovation extensively delivered 2x revenue growth compared to those following a haphazard approach.
Some people fear that governance will stifle innovation. But in reality a systematic approach to managing innovation is key to greater financial impact. When leaders align their future innovation investment strategy to the desired portfolio mix, they gain the power to turn innovation into a real advantage. New research reveals that increased governance can create the right conditions for innovation to thrive. Paul is also responsible for the end-to-end approach for driving innovation at Accenture and its clients.
Vedrana has wide-ranging experience in strategy and management consulting and in financial services. She is a thought leader focused on innovation strategy, value creation in the digital age and corporate reinvention. Paul focuses on technology—driven innovation in business and marketing strategy. Kevin has wide experience in strategy and sustainability consulting and in consumer goods and services.
He explores how organizations can generate long term value through responsible innovation and change. Discover more insights for making your wise pivot to the new. Uncover industry trends and shape data-driven insights. Combine deep business insight with technology. Create innovative solutions with guidance and design thinking. Valid Entry. The first name is required and cannot be empty. The last name is required and cannot be empty.
This value is not valid. This email address is already in use. Invalid Entry. About Accenture. Who We Are. Contact Us. Sign In. Accenture Consulting. The recipe for portfolio growth. January 14, Governing Innovation: The recipe for portfolio growth View Transcript.
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